DIGITAL SPECIFICATIONS
Site Sponsorships / Website Ads
JPG, PNG, or GIF files. 300k max file size (desktop), 150k max file size (mobile).
–Desktop
Top: 1200 pixels wide x 250 pixels tall
Middle: 1125 pixels wide x 600 pixels tall
Lower: 1125 pixels wide x 600 pixels tall
–Mobile
Top: 350 pixels wide x 150 pixels tall
Middle: 350 pixels wide x 550 pixels tall
Lower: 350 pixels wide x 550 pixels tall
–Ongoing Sponsorships
If you are promoting a specific event or date in your creative, we require a second set of backup undated general creative as well, in case the date passes before you provide new creative.
Dedicated E-blast
700 pixels wide x 1,000 pixels tall (featured image)
JPG, PNG, or GIF files. 500k max file size.
Can also include text and call-to-action button below. Eblast instructions should also include subject line and link.
Email Newsletter Ads
JPG, PNG, or GIF files. 300k max file size
Original (required): 600 pixels wide x 250 pixels tall
Expanded (optional): 600 pixels wide x 500 pixels tall
Original runs at Top, Expanded in Middle and Lower sections (when provided)
We offer complimentary design, as long as copy and logos or graphics are provided at least seven days in advance of the campaign’s start. If you are going to design, please send materials to [email protected] by the end of day Wednesday prior to the campaign’s start.
PRINT SPECIFICATIONS
Advertising Dimensions: Width x Height
Spread:
Bleed required for spreads
Page size: 16.25″ wide x 10.5″ tall
With required bleed: 16.5″ x 10.75″
Please send pages as single page PDFs:
Page size: 8.125″ wide x 10.5″ tall
With required bleed: 8.375″ wide x 10.75″ tall
Full-page:
Bleed required for full page ads
Page size: 8.125″ wide x 10.5″ tall
With required bleed: 8.375″ wide x 10.75″ tall
1/2 page:
Horizontal: 7.5″ wide x 4.9″ tall
Vertical: 3.7″ wide x 9.9″ tall
1/4 page:
3.7″ wide x 4.9″ tall
How do I submit my files?
Files can be attached to an e-mail and sent to [email protected].
•Title email and file with your company name and issue date.
Example: “thortons_3.12.08.pdf”
•Be sure to include all support files.
•Be sure to check all files for viruses before sending.
What file formats are acceptable?
•Adobe Acrobat PDF files are preferred, since they usually reproduce and print the best.
•JPEGs, TIFFs, or other graphic formats
We will accept ads in these formats, however we cannot guarantee print quality for these formats.
•Production Files ARE Accepted but NOT Preferred:
Illustrator/Photoshop/InDesign/Quark
We will accept ads in these formats, however we cannot guarantee print quality for these formats.
All fonts and images must be included!
Closing Deadlines: Space must be reserved by Wednesday at 5pm for the following week’s edition. Payment and advertising materials must be received by Friday, two days later, at 5pm. Special issues have earlier deadlines for space, materials and payment.
Production Notes: Ads should be 300 dpi at 100% scale. Compressed images are generally unacceptable. Because of our newsprint format, we cannot guarantee the results of reverses, burns (overprints) and fine type. Ads rarely float and will generally be re-bordered to fit the correct size.
Ads sent by e-mail must conform to Macintosh software. Include all fonts and images (jpeg/eps/tiff). Ads larger than 20 megabytes may not email properly. Newcity is not held accountable for file transfer corruption.
Liability: By advertising, you and your agency represent that your material is properly authorized and that any consents have been obtained. By advertising, you and your agency jointly and severally indemnify New City Communications, Inc. and all of its employees against all legal claims, actions and expenses. We reserve the right to reject any material we deem inconsistent with our standards.