Visitors to the Newcity Network of web sites are typically young adult/middle-aged, childless, highly educated and affluent
Gender
Male: 49 percent
Female: 51 percent
Age
33 percent 18-34 (14 percent higher than the internet average)
33 percent 35-49 (18 percent higher than the internet average)
24 percent 50+ (2 percent higher than the internet average)
Children in Household
73 percent no kids 0-17 (22 percent higher than internet average)
Household Income
35 percent HHI $100,000+ (28 percent higher than internet average)
27 percent HHI $60,000-$100,000
22 percent HHI $30,000-$60,000
Education
21 percent went to graduate school (46 percent higher than internet average)
48 percent went to college (17 percent higher than internet average)
Demographics Source: Quantcast October 12, 2011