Visual art is the very soul of Newcity, for without Newcity’s founders’ passion for art developed as students taking classes in the art-history department at the University of Chicago, and as interns working in New York around the art scene in the eighties—Jan working at the International Center of Photography, Brian in the art-festooned halls of Goldman Sachs—Newcity would never have been created. And from its earliest days, Newcity has centered itself in and about the art world, by working with the city’s top designers and visual artists to create the look of the publication, and by covering the Chicago art scene with verve and deep commitment. It’s not surprising that some of the world’s major art fairs are run by alums of Newcity—Marc Spiegler at Art Basel and Michael Workman at Verge—since it’s in our DNA. Today, Newcity’s editorial commitment to visual art is bigger than ever, notably at a time when other publications devoted to art are scaling back or dying.
Art audiences turn to Newcity in print, and now also at our Visual Art web site, Newcity Art, to keep up.
In print, Media Audit puts our cume audience at more than 200,000 readers a month and our Art site is hitting new highs in traffic, with a monthly average of 10,553 unique visitors and just under 20,000 page views in 2011.
Newcity Art Demographics
38 percent have household income in excess of $100,000, which is 39 percent higher than the internet average
48 percent attended college as their highest education, which is 17 percent higher than the internet average
24 percent attended graduate school as their highest education, which is 63 percent higher than the internet average
Young Adult/Middle Aged
33 percent 18-34, which is 13 percent higher than the internet average
32 percent 35-49, which is 18 percent higher than the internet average
25 percent 50+, which is 5 percent higher than the internet average
74 percent have no children in the household under the age of 18, which 26 percent higher than the internet average
49 percent male, 51 percent female
Source: Quantcast Audience Profile, Art.Newcity.com, October 12, 2011