We launched it seventeen years ago, as a promotion for our Summer Guide edition, which we wanted to call “the official users manual for sunshine” and thought it would work better if there were an actual sunny season to help audiences understand what we were getting at. It was very popular and we decided to expand it from a one-time promotional tie-in into one of the perpetual seasons. Where there were only three major seasons, now there are four. (Summer is like the Fox Network of seasons, though less right-wing.) For many of us, this newfangled thing we call summer is now the most popular.
Whether you’re selling a swimsuit for the beach, or shorts for the beer garden; whether you’re operating a beer garden or an al fresco restaurant; whether you’re selling beer, wine or picnic baskets to pack for a night at Ravinia; or whether you are Ravinia or Pitchfork, the potential riches of summer abound. And of course we can’t forget theater productions, art shows and street fairs.
One of our largest endeavors of the year, Summer Guide is a fusion of three things we consider vital to summer in Chicago: a calendar of all of the fairs, festivals and outdoor concerts coming our way from Memorial Day to Labor Day; a series of handy if sometimes offbeat guides to doing summer things in the city, whether swimming the lake shore or shopping the farmers markets; and, our signature essays that offer the season the level of discourse that it and this city deserve. It’s an issue that gets held onto and read all summer long.
You can get a read on our previous years at Summer.Newcity.com
If summer is a season important to your business or institution, you cannot afford to miss Chicago’s original Summer Guide. Thanks.
Publication date: May 26
Ad space deadline: May 21
Email [email protected] or call 312.243.8786 for rates.